Last Friday, The Jamaica Pegasus put on its third tweetup deemed the ‘Tweetheart Tweetup.’ I attended the second tweetup in September 2010. That one was held at the ‘Gardens at the Pegasus’ and I was very impressed. There are some great reviews of the second tweetup here and here. When registration opened for the third tweetup, tickets were sold out in 15 minutes. This time around the Pegasus did not match the success of the second tweetup. They surpassed it!
Why a Tweetup?
Tweetups are essentially about marketing and networking. It provides companies with an opportunity to amplify their message about what they do. They can also obtain feedback which is essential in becoming better at what they do. Additionally, tweetups have been known to create or cement brand evangelists – customers who will go out and have conversations about why your product is so great. Invaluable!
A tweetup is also a networking event. Networking is essential in an ever changing labour market. Too many of us see ourselves as a business ‘army of one.’ It is neither true nor realistic. Your network is your resource for information, advice, help and inspiration. It was great to reconnect with my tweeps @Endzoftheearth, @YardEdge, @Stunnerj, @marciaforbes and @Jamaipanese. Shoutout to the new people I met too.
What was different about the Tweetheart Tweetup?
The ‘Tweetheart Tweetup’ had more of an upscale, focused, yet familiarly friendly feel. A great deal of the effect was due to layout. After the quick registration process you go up the stairs to the ‘Top of the World’ and you are greeted by a very enticing chocolate fountain by Chocolate Dreams.
